10 Reasons You Need SEO

What is “SEO?”  Why do you need it? Why is it so confusing? Well SEO is short for Search Engine Optimization and it’s vital for businesses in today’s highly competitive markets. More than 90% of Americans are online and all of them use the Internet to find products and service providers. So, simply put, if your customers can’t find you, how are they going to become your customers instead of your competitors? They won’t

With that in mind, you need to have your company and website at the top of search engine results to increase your web traffic, the number of leads, and your number of clients & customers.  And SEO gets you there.

Still don’t quite get it? Let’s quickly go through the top 10 reasons why you NEED SEO.

1. Hard to find the Invisible Man.

There’s a great phrase that has been used around marketing circles for the last 15 years or so and it goes like this: Where is the best place to hide a body?….The third page of Google. As funny as this may be (it’s not the best joke), it is relatively true. Good SEO services should have your company ranked to the first [and no worse than the second] page of Google Search so that your customers can find you quickly and easily.

Don’t believe me? Well, the numbers don’t lie:

Click-through-rate versus Google rank

The bottom line: the further down the search results your website is, the exponentially less traffic you get.

2. They did WHAT?!

Simply put, your competitors are doing everything they can to expand their reach, get exposure to potential clients, and give themselves the most opportunities to generate more business. If you think that they’re not doing SEO, you’re dead wrong. In today’s highly competitive market every advantage needs to be utilized. If you’re not doing everything you can to fight back, you’ve already lost.

3. But I’ve Got a Website…

So you’ve got yourself a website, great! Is that website optimized for the latest renditions of Google’s “crawl” algorithm? Is the source code clean and concise with optimal trafficked links and domain authority? Now that sounds like a lot of technical mumbo jumbo, and it is, but considerations like these are vital to the success of your company’s online efforts. Without the expertise of an experienced firm that knows how to manage the front and back end of your site and marketing campaigns, you’re simply playing every shot from behind the 8 ball.

4. I’m on Page One, so That’s it Right?

WRONG! This is not a battle to be won in the short term, but a war of attrition. Good SEO management will constantly shift tactics, add new sources, and utilize every tool available to keep you ahead of your competition. There’s only so many slots at the top, and the management of these factors is crucial to you getting, and KEEPING that top spot.

5. SEO Seems Complicated….

Yup! SEO can be quite complicated, time consuming, and results can take some time. Every market is different, every business is different, and yours is just as unique as the next. When you’ve got professional SEO services on your side, you can focus on what really matters: YOUR CUSTOMERS. Client relationships can fall to the wayside if you’re too busy being focused on analytics and metrics. Let a professional firm take that off your plate so you can get back to making your customers happy.

6. Is This Marketing?

Yes and no. Technically speaking, SEO and marketing campaigns are different things, however, provided there’s a small budget available above SEO efforts, it’s always a smart move for a company to augment their efforts with SEM (Search Engine Marketing). You can absolutely have one without the other, but when used together, the results come quicker and stay longer.

7. SEO Sounds Expensive.

SEO comes in all shapes and sizes. Different companies offer different services at different price points. But the most expensive SEO company is the one that takes your money month after month without the return on investment that you need to grow your business. Simply put, a good SEO firm should produce long lasting results that gets your business to the top, and keeps it there. The point is to get the phone to ring, right?!

8. What Should You Look For?

Look for a company that offers a wide variety of services as an all-encompassing management of your online presence. The SEO firm that you choose should be able to tell you what your website and presence is missing, and more importantly, what your competitors are doing better than you. Combating the efforts of your competition is almost as important as making sure that your site and efforts are up to speed. You should work hand in hand with your SEO team to bring your experience and knowledge of the business to their expertise in generating leads and increasing website footprint.

9. All Press Is Good Press.

Not anymore. When you’re looking for a new restaurant to try out, where do you go? Do you go to Yelp? Facebook? Google? All three or more? Negative reviews are sure to put you off from trying out the new spot in town, the same goes for your business. Managing online reviews is crucial in today’s market. Getting good reviews to the front, and angry customers to the back is the only way to stay ahead.

And if you think Yelp and the like are just for restaurants, you are dead wrong.  According to a Constant Contact survey, 90% of consumers say online reviews impact buying decisions!

10. This Is Your Life.

This is what you’ve built. You built it with your family, or your friends, or all by yourself from the ground up. Your business is your livelihood and your future. Take every advantage you can to grow, scale, and thrive at your business, and your life. SEO services might be the most important thing you’re not taking advantage of today.

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